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Innovative Design :: Exceptional Value :: Personal Service
History
Directions East started in 1984 as a small manufacturer of a unique
and patented wooden furniture line called "Child Safe Products" with
an emphasis on safety mechanisms for children's furniture. From
there we expanded into educational toys with a line called "Dr
Franks" winning several distinguished awards for both product lines
in newspapers, trade magazines, and even television (NBC Today
show). Over time and through years of experience we have narrowed
our focus on strictly designing unique furniture and accessories.
Philosophy
The uniqueness comes from a talented design group, each with their
own specialty in metal, wood, or hardware mechanisms. The results
are furniture that makes the creative use of hardware, materials,
and finishes under the guidelines of a style that is simple. After
each piece is created we also work on maintaining the most
reasonable pricing possible giving the product exceptional value. To
assure the product is marketable for our retailers, we will even
select a limited number of stores to test our products for a season
and get their comments back at the end of that season. We listen to
our customers as we would not be where we are without them!
2004 marked our 20th
anniversary and like the clipper ship in our logo our direction is
continually forward. Just this past year our direct import/private
label programs has become our fastest growing department in terms of
sales. With the vast network of domestic and overseas manufacturers
we have developed over the years we can cater to our direct import
customers� needs in terms of design, quality level (mid to high),
and volume (small to large).
Carriers
Directions East products can be found at these fine retailers below:
Nat-eco.com, the website completely dedicated to sustainable living, celebrates its grand opening!
If you have any
further questions, feel free to contact us.
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